RE AW25: Shanghai synthesis

The brand RE has unveiled its new Autumn-Winter AW25 campaign, shot in iconic locations across Shanghai. At its core is the idea of cultural, social, and industrial synthesis, with the city itself taking a central role in the story.

The collection combines timeless aesthetics with modern trends. The women’s line features tweed suits, velvet jackets, cropped faux-fur coats, and leopard-print outerwear. The men’s line embodies a casual aesthetic, including tailored wool coats, cream-toned sweaters, and relaxed-fit trousers. The accessories range includes eco-leather backpacks, bags in bold colors, and statement footwear.

The RE AW25 campaign can be viewed on in-store screens and on the brand’s social media channels. The new collection is already available in RE stores and online at Lamoda.