RE SS26 Blooming Mood Campaign

On the eve of the warm season, RE presents the Blooming Mood collection campaign. It tells a story of nature’s awakening and a subtle dialogue with the world, where everything around begins to grow, bloom, and fill with life.

In its visual concept, the team merges reality and digital elements: exotic flowers coexist with imagery created by neural networks. The plants are intentionally oversized, conveying the passionate anticipation of spring — a moment when nature quite literally bursts into bloom.

The collection features pieces designed for layered looks: bombers, cotton trench coats, flowing wide-leg trousers, pleated skirts with intricate cuts, lightweight blouses with delicate openwork details, and on-trend denim shorts. The color palette transitions smoothly from cool tones to warm hues. Accessories include silk scarves and bold gold-tone earrings.
The RE SS26 collection is already available in brand stores and on Lamoda.