The gathering: XC AW25 Campaign.

XC presents its new AW25 collection campaign, inspired by the story of warm gatherings among friends.
The collection's palette reflects an autumn landscape, featuring shades of fallen leaves, grey skies, warming olive, and deep chocolate tones. The capsule is built on universal bestsellers that embody the brand's DNA: cozy turtleneck sweaters, soft flannel shirts, and oversized volume jackets.
Denim plays a special role. Pieces in relevant RAW Denim and Dirty Denim shades fit seamlessly into the season's silhouettes, adding character and a finished look.
The collection focuses on the perfect friendship of aesthetics and practicality. Soft, "hugging" knits meet textured denim, while relaxed silhouettes provide that much-desired comfort without sacrificing style.
Every item is a standalone story that pairs easily with others, creating complete looks within a unified color scheme.
This collection is available in all XC brand offline stores and online on OZON platform.